Australian Direct Marketing Association (ADMA)

Lara looked after the media relations for this peak marketing industry body, with a focus on addressing and promoting a wide range of consumer and industry governance issues relating to mail, phone, mobile and online marketing.

As the PR consultant for ADMA, Lara was responsible for the day to day media relations, responding to and promoting a wide range of consumer privacy and industry issues relating to mail, phone, mobile and online marketing. Lara was also involved in responding to government legislative issues, such as the introduction of a national Do Not Call Register.

Example ADMA campaigns:

ADMA-awards-cover        ADMA-Front-Page-of-Research