Beauty Mate is an Australian made men’s grooming range launched in early 2008. Lara Shannon Consulting has provided support across all areas of the business, from developing and implementing the national PR and marketing strategy, to establishing a cause marketing partnership with the Prostate Cancer Foundation of Australia and securing Shannon Noll as the brand ambassador during the roll out into retail.
Lara Shannon Consulting has been a key player in the product development and national launch of Beauty Mate in Australia. This has included input and advice on all areas of the business from developing the national PR and marketing strategy; website functionality; product pricing and positioning; retail distribution; international opportunities, and setting up a cause marketing partnership with the Prostate Cancer Foundation of Australia (PCFA).
Lara’s primary role moving forward is to oversee the ongoing PR and marketing activities for the brand and leveraging charity partnership opportunities.
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