Keep Australia Beautiful
As the national publicist and spokeswoman for Keep Australia Beautiful, Lara is responsible for their day to day media relations and raising awareness of all national Keep Australia Beautiful initiatives and programs.
Lara has developed numerous corporate partnerships and public awareness campaigns on behalf of the national Keep Australia Beautiful (KAB) organisation since her return from the UK in 2004.
Lara works closely with the media, industry, community groups and government at all levels to influence positive behavioural change for the protection of the environment. This includes raising the profile and involvement in the iconic Tidy Towns Awards, the Sustainable Cities and Clean Beaches Awards, and other KAB grassroots environmental initiatives.
Lara has also been responsible for growing and fronting the annual Keep Australia Beautiful Week campaign, helping it to become a successful and widely recognised annual environmental event. KAB Week is supported each year by a number of well-known Australian celebrities, householders, businesses, community groups, local government and schools.