World Wide Fund for Nature (WWF)
During her time with WWF, Lara’s primary role was to develop corporate sponsorship, sales promotion and licensing partnerships, and other green marketing publicity initiatives. Lara was also a media and event spokeswoman for WWF.
During her time with WWF, Lara worked with many leading Australian brands to develop high profile cause marketing and other corporate social responsibility partnerships.
Lara helped develop and fronted a range of environmental campaigns including World Animal Day, sponsored by Uncle Bens, Ansett Australia’s Asia fare sales promotion, IMAX cinemas movie launches, retail licensing deals and more. Lara also presented regular environment segments on a range of children’s shows on behalf of WWF.