Xanadu the Musical
Lara Shannon Consulting was appointed to handle the national publicity for the Australian launch of the surprise Broadway hit musical, Xanadu the Musical, which premiered in Melbourne on March 3, 2011.
Xanadu the Musical launched in Melbourne’s Docklands on March 3, 2011. Lara Shannon Consulting was appointed to handle the publicity and star-studded Opening Night extravaganza during Xanadu’s eight – week Melbourne season.
Significant press, radio and TV coverage was secured nationally for the musical, whilst Lara was also responsible for the management of Olivia Newton-John’s media appearances coinciding with the musical’s launch in Australia.