With a Bachelor of Arts in Communication Studies, a Certificate in Public Relations and vast experience across TV, Radio and Press, Lara knows how the media works making her a valuable asset when developing and implementing a national publicity campaign.

Following a move to the UK in 2000, Lara joined the Direct Marketing Association tasked with addressing consumer and legislative issues relating to the social and environmental impact of direct mail. During this time, Lara established her own specialist PR and social marketing consultancy, spearheading the launch of Planet Ark in the UK before returning home to Australia in late 2004.

Since then, Lara has developed and implemented many high profile environmental awareness, consumer advocacy, marketing and entertainment industry campaigns in Australia and the UK for a wide range of clients and generates significant national media coverage for her own projects with great success.